Digital Media Management

How does a small business stay competitive with over 8 billion websites?

How do you drive enough targeted site visitors to affect the bottom line? Will pay per click, pop-under ads, banner ads, or an e-newsletter help?

Get Help!

You’re busy running your business, managing staff, helping customers, and handling your day to day issues. Researching new ways to use your website isn’t always the top priority. Thousands of Businesses every day are looking for help from separate solution providers for: search engine optimization, site design, content development, Pay Per Click Advertising and Interactive advertising. The problem is with such a fragmented approach creating a truly unified campaign is challenging.

Glasstree has partnered with Buckett Advertising, a creative house based in Kalamazoo, to offer "Digital Media Management". "We work with our clients to define goals, isolate the right strategies, capture sales leads, track and report results. Digital Media Management combines internet marketing consulting, advertising consulting and online media buying" says Marcus Anthonsen, CEO of Glasstree Inc. "We recognize that centralizing the strategy, creative, and placement with one point of contact frees our clients to focus on their core business while we focus on making the web more profitable for them."

CMS, PPC, CPC, SEO, CPM, SEM…

In the realm of Interactive marketing there are enough acronyms to make you want CPR, so instead of baffling clients with the encyclopedia of online advertising terms it makes sense to have a full service solution where a deeper relationship forms that includes reviewing business model, (something a lot of dot. bomb companies never understood) and balancing that against the rapidly changing but rapidly growing online advertising marketplace.

eMarketer projects that online advertising spending will increase by 20.2% in 2005, reaching $11.3 billion by year''''s end. That means Internet advertising will account for 4.0% of all US advertising spending during the coming year, up from approximately 3.5% in 2004. Despite the rapid growth, Small businesses have few choices for placing online ad buys under $10,000.00, particularly few where they actually get to talk to a person and be assured that they aren’t buying ads that capitalize on spy ware and ad ware services.

Is there truly a need?

An annual report, "Global Yellow Pages 2005: The Kelsey Group''''s Outlook & Forecast," puts the value of online yellow pages sales in excess of $2.7 billion. That’s not money being spent buy Fortune 1000 companies and venture funded dotcoms these numbers represent small business trying to carve out a chunk of the internet market. With the accessibility of Pay Per Click and Media Buys directed at Local markets through Yahoo, Google, and Weather.com small businesses have a greater opportunity than ever to get ahead online.

For more information on Glasstree,  Buckett Advertising, or Digital Media Management contact:

Carl Brown VP Marketing Glasstree, Inc